QBE Head Office Graphics
London, England
London, England
QBE wanted to revolutionise the work flow of their headquarters. The concept behind the design was “breaking down barriers” to create a modern, open, flexible working environment.
![](https://freight.cargo.site/t/original/i/040568be8de9443be202c27f6955063ddc24822279a7f29ccd803b9ee0134ead/705-05-QBE-Photo-Credit-David-Churchill.jpg)
![](https://freight.cargo.site/t/original/i/6579dbd365037e065d93ade53b902fc43e1edc83a6871b51a86e9028ebdbf370/705-14-QBE-Photo-Credit-David-Churchill.jpg)
![](https://freight.cargo.site/t/original/i/72480321de4fc7bca8859ddd64a8467e844d95ed39acbc69d390693e5f1f21e5/705-20-QBE-Photo-Credit-David-Churchill.jpg)
The concept was applied in the client facing areas shown above. A pixelated pattern was developed and applied to the window graphics and corresponding corten steel panels.
In the staff areas shown below we created a dynamic polygon pattern that was used on the feature walls and window graphics.
In the staff areas shown below we created a dynamic polygon pattern that was used on the feature walls and window graphics.
![](https://freight.cargo.site/t/original/i/de920fb0e99d5f0134ef5f75d3480e25c5e369b583c3067efce4ec3cc0729208/705-17-QBE-Photo-Credit-David-Churchill.jpg)
![](https://freight.cargo.site/t/original/i/b0bc1ca7cd323a52d50cb7b9f4f84fe91db4de6185926d881880ba49e21f20be/705-26-QBE-Photo-Credit-David-Churchill.jpg)
![](https://freight.cargo.site/t/original/i/ea8c9873a390111b10defa4658c8e987dfa419533609c70ac4c3fb07b0f78d18/705-09-QBE-Photo-Credit-David-Churchill.jpg)
We designed bespoke signage and wayfinding, including room identification, neighbourhood signage, totems with changeable department locations, and pictogram signage.
![](https://freight.cargo.site/t/original/i/141fb304237953e413994aae57994d454825acdc67f917983f989285c97bf335/705-18-QBE-Photo-Credit-David-Churchill.jpg)