Navigating physical environments is an integral part of everyday life. Where are you? Where are you heading to?

I design visual information which orients people and helps guide them to their destination. This visual information can come in the form of a sign system, a map or an environmental brand expression which creates a memorable visitor experience






Research & Analysis –

Understanding Your Space


Design is the combination of art and science—intuition, pattern observation and behavioural research. This insight aims to ensure we have an accurate understanding of visitor needs and an awareness of the unique site context

︎︎︎ Site assessment
︎︎︎ Visitor journey analysis
︎︎︎ Signage audit




Strategy –

Problem Solving


With your goals identified, we can define an evidence based strategy and begin to choreograph the visual clues that influence movement and journey decisions

︎︎︎ Wayfinding master planning
︎︎︎ Wayfinding strategy
︎︎︎ Nomenclature strategy



Design –

Create Enriching Experiences


Communicate your unique brand voice using colour, form and material. My philosophy is to collaborate, test, prototype and tweak designs to create seamless visitor experiences

︎︎︎ Communication design
︎︎︎ Information design
︎︎︎ Environmental design
︎︎︎ Site branding
︎︎︎ Placemaking
︎︎︎ Mapping design
︎︎︎ Exhibition design
︎︎︎ Accessible design
︎︎︎ Signage standards
︎︎︎ Technical specifications


Implementation –

Bring Your Vision to Life


Collaborating with the right vendors is key to delivering the design intent in your space. With years of project management experience I can respond to all aspects of the implementation phase from fabrication to installation and final quality checks

︎︎︎ Construction documents
︎︎︎ Bidding & tender support
︎︎︎ Vendor management
︎︎︎ Prototyping & shop drawing review
︎︎︎ Installation quality checks



Ongoing –

Maintaining Your System


The end is only the beginning for a wayfinding system. As your space evolves over time a successful signage program adapts rather than degrades and becomes outdated