https://gendesign.co Genevieve Tyack Design Sun, 03 Jan 2021 00:38:34 +0000 https://gendesign.co en https://gendesign.co/Slideshow Mon, 28 Dec 2020 21:46:53 +0000 Genevieve Tyack Design https://gendesign.co/Slideshow https://gendesign.co/Featured-Projects Mon, 28 Dec 2020 21:46:54 +0000 Genevieve Tyack Design https://gendesign.co/Featured-Projects Experience Designer —&nbsp; Signage &amp; Wayfinding Branded Environments &nbsp; <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6b2fd8261cfb918b71eef8680f53756555431226fe4bc8eaf0ca5ce1fd0f3f20/QBE.jpg" data-mid="93407854" border="0" src="https://freight.cargo.site/w/1000/i/6b2fd8261cfb918b71eef8680f53756555431226fe4bc8eaf0ca5ce1fd0f3f20/QBE.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/7eb6513e92acc770ebae81a47c4767475b4a1ca234801e578c43ed77ce210cbb/CityofRevelstoke-copy.jpg" data-mid="93407474" border="0" src="https://freight.cargo.site/w/1000/i/7eb6513e92acc770ebae81a47c4767475b4a1ca234801e578c43ed77ce210cbb/CityofRevelstoke-copy.jpg" /> <img width="2048" height="1447" width_o="2048" height_o="1447" data-src="https://freight.cargo.site/t/original/i/5d2ddd242ee654815766cea66a4abc1bf0866887842c2cf3c4652b71ea20c367/GenevieveTyack_Bowens_o.jpg" data-mid="93719634" border="0" src="https://freight.cargo.site/w/1000/i/5d2ddd242ee654815766cea66a4abc1bf0866887842c2cf3c4652b71ea20c367/GenevieveTyack_Bowens_o.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/046e29d9eed0bdd3732196370325c564b71cee0e76ca618a18e15d8ade5f6b2c/TheBlock.jpg" data-mid="93724303" border="0" src="https://freight.cargo.site/w/1000/i/046e29d9eed0bdd3732196370325c564b71cee0e76ca618a18e15d8ade5f6b2c/TheBlock.jpg" /><img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/d3591fc85c5bf221c4dcf6278307383131708e3477c343d81817b6fe24f8caeb/Champagne-_-Chips-2016---CAM-1_006.jpg" data-mid="93726016" border="0" src="https://freight.cargo.site/w/1000/i/d3591fc85c5bf221c4dcf6278307383131708e3477c343d81817b6fe24f8caeb/Champagne-_-Chips-2016---CAM-1_006.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/75ebefed138bf710c74bc4ff32d4c7f5f602dbd338171790a39011addacb8be5/20200616_095525.jpg" data-mid="93297642" border="0" src="https://freight.cargo.site/w/1000/i/75ebefed138bf710c74bc4ff32d4c7f5f602dbd338171790a39011addacb8be5/20200616_095525.jpg" /><img width="4043" height="3029" width_o="4043" height_o="3029" data-src="https://freight.cargo.site/t/original/i/6cf99347fef802040fd4c0106ba4984af553715abf79c7db13d8d693f8b4c9a5/663-11-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93297648" border="0" src="https://freight.cargo.site/w/1000/i/6cf99347fef802040fd4c0106ba4984af553715abf79c7db13d8d693f8b4c9a5/663-11-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> <img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/26c40198d638bae61b71bededdaf18763b21e5427c2813d9c52d955b4886edff/BCO-Chicago-Booklet-04.jpg" data-mid="93414002" border="0" src="https://freight.cargo.site/w/1000/i/26c40198d638bae61b71bededdaf18763b21e5427c2813d9c52d955b4886edff/BCO-Chicago-Booklet-04.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e72938db29882b34a3ab0efea0f68fa90c80d1b62cc39f656bea468d59c77711/GenDesign_DRW_ReceptionConcept.jpg" data-mid="93721284" border="0" src="https://freight.cargo.site/w/1000/i/e72938db29882b34a3ab0efea0f68fa90c80d1b62cc39f656bea468d59c77711/GenDesign_DRW_ReceptionConcept.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f00f8bec19a4a8bb310d1801a56ed31641fd4d9a077c583f6371842657c51994/Carlton.jpg" data-mid="93722616" border="0" src="https://freight.cargo.site/w/1000/i/f00f8bec19a4a8bb310d1801a56ed31641fd4d9a077c583f6371842657c51994/Carlton.jpg" /> https://gendesign.co/Text Mon, 28 Dec 2020 21:46:54 +0000 Genevieve Tyack Design https://gendesign.co/Text Interested in collaborating? I’d love to hear about your project. Send me an email&nbsp;︎ ©GenevieveTyack 2023 https://gendesign.co/QBE-Head-Office-Graphics Mon, 28 Dec 2020 21:46:55 +0000 Genevieve Tyack Design https://gendesign.co/QBE-Head-Office-Graphics QBE Head Office GraphicsLondon, England QBE wanted to revolutionise the work flow of their headquarters. The concept behind the design was “breaking down barriers” to create a modern, open, flexible working environment.&nbsp; <img width="2400" height="1170" width_o="2400" height_o="1170" data-src="https://freight.cargo.site/t/original/i/040568be8de9443be202c27f6955063ddc24822279a7f29ccd803b9ee0134ead/705-05-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304022" border="0" src="https://freight.cargo.site/w/1000/i/040568be8de9443be202c27f6955063ddc24822279a7f29ccd803b9ee0134ead/705-05-QBE-Photo-Credit-David-Churchill.jpg" /><img width="2400" height="1129" width_o="2400" height_o="1129" data-src="https://freight.cargo.site/t/original/i/6579dbd365037e065d93ade53b902fc43e1edc83a6871b51a86e9028ebdbf370/705-14-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304023" border="0" src="https://freight.cargo.site/w/1000/i/6579dbd365037e065d93ade53b902fc43e1edc83a6871b51a86e9028ebdbf370/705-14-QBE-Photo-Credit-David-Churchill.jpg" /><img width="2400" height="1117" width_o="2400" height_o="1117" data-src="https://freight.cargo.site/t/original/i/72480321de4fc7bca8859ddd64a8467e844d95ed39acbc69d390693e5f1f21e5/705-20-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304029" border="0" src="https://freight.cargo.site/w/1000/i/72480321de4fc7bca8859ddd64a8467e844d95ed39acbc69d390693e5f1f21e5/705-20-QBE-Photo-Credit-David-Churchill.jpg" />The concept was applied in the client facing areas shown above. A pixelated pattern was developed and applied to the window graphics and corresponding corten steel panels. In the staff areas shown below we created a dynamic polygon pattern that was used on the feature walls and window graphics. &nbsp; <img width="2400" height="1088" width_o="2400" height_o="1088" data-src="https://freight.cargo.site/t/original/i/de920fb0e99d5f0134ef5f75d3480e25c5e369b583c3067efce4ec3cc0729208/705-17-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304024" border="0" src="https://freight.cargo.site/w/1000/i/de920fb0e99d5f0134ef5f75d3480e25c5e369b583c3067efce4ec3cc0729208/705-17-QBE-Photo-Credit-David-Churchill.jpg" /><img width="2400" height="1240" width_o="2400" height_o="1240" data-src="https://freight.cargo.site/t/original/i/b0bc1ca7cd323a52d50cb7b9f4f84fe91db4de6185926d881880ba49e21f20be/705-26-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304032" border="0" src="https://freight.cargo.site/w/1000/i/b0bc1ca7cd323a52d50cb7b9f4f84fe91db4de6185926d881880ba49e21f20be/705-26-QBE-Photo-Credit-David-Churchill.jpg" /><img width="2400" height="1068" width_o="2400" height_o="1068" data-src="https://freight.cargo.site/t/original/i/ea8c9873a390111b10defa4658c8e987dfa419533609c70ac4c3fb07b0f78d18/705-09-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93305871" border="0" src="https://freight.cargo.site/w/1000/i/ea8c9873a390111b10defa4658c8e987dfa419533609c70ac4c3fb07b0f78d18/705-09-QBE-Photo-Credit-David-Churchill.jpg" /> We designed bespoke signage and wayfinding, including room identification, neighbourhood signage, totems with changeable department locations, and pictogram signage.&nbsp; <img width="2400" height="1791" width_o="2400" height_o="1791" data-src="https://freight.cargo.site/t/original/i/141fb304237953e413994aae57994d454825acdc67f917983f989285c97bf335/705-18-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93304026" border="0" src="https://freight.cargo.site/w/1000/i/141fb304237953e413994aae57994d454825acdc67f917983f989285c97bf335/705-18-QBE-Photo-Credit-David-Churchill.jpg" /> <img width="2400" height="1609" width_o="2400" height_o="1609" data-src="https://freight.cargo.site/t/original/i/3e1fd85f82948340f1c4abb1d697d5d69adeb927f27a29f2009e2a1e097f9cfc/705-06-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93305832" border="0" src="https://freight.cargo.site/w/1000/i/3e1fd85f82948340f1c4abb1d697d5d69adeb927f27a29f2009e2a1e097f9cfc/705-06-QBE-Photo-Credit-David-Churchill.jpg" /><img width="2400" height="1080" width_o="2400" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6c4f9c432f4e7626da233198298b6a4590ac5ea5ee8ca4ad6a4f92bd2fdb638/705-11-QBE-Photo-Credit-David-Churchill.jpg" data-mid="93305872" border="0" src="https://freight.cargo.site/w/1000/i/d6c4f9c432f4e7626da233198298b6a4590ac5ea5ee8ca4ad6a4f92bd2fdb638/705-11-QBE-Photo-Credit-David-Churchill.jpg" />This project was completed while working for Perkins+Will. https://gendesign.co/City-of-Revelstoke-Wayfinding Mon, 28 Dec 2020 21:46:56 +0000 Genevieve Tyack Design https://gendesign.co/City-of-Revelstoke-Wayfinding City of Revelstoke WayfindingRevelstoke, Canada With a diverse and growing population of over 12,000 people, Revelstoke wanted to develop a comprehensive city-wide wayfinding strategy and implementation plan that: increases civic pride; supports greater dwell times increasing revenue for local businesses and elevates the City experience. <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a59a88d572042301122f92c190c1b265f2b67b30f6e2e9337740938314244fc9/20201105_094215.jpg" data-mid="93373707" border="0" src="https://freight.cargo.site/w/1000/i/a59a88d572042301122f92c190c1b265f2b67b30f6e2e9337740938314244fc9/20201105_094215.jpg" /> <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/8041ef14975b20efc90dd230076c94ba2ee3fc771d8899b27d1dc0f498df3fd4/20201105_094240.jpg" data-mid="93373708" border="0" src="https://freight.cargo.site/w/1000/i/8041ef14975b20efc90dd230076c94ba2ee3fc771d8899b27d1dc0f498df3fd4/20201105_094240.jpg" /><img width="2835" height="1378" width_o="2835" height_o="1378" data-src="https://freight.cargo.site/t/original/i/38279ece2b4a52168728ffdeca0eb6bca0b7fabf65971e0bb459575321e02dd4/image_LR.png" data-mid="93373710" border="0" src="https://freight.cargo.site/w/1000/i/38279ece2b4a52168728ffdeca0eb6bca0b7fabf65971e0bb459575321e02dd4/image_LR.png" /> We engaged in stakeholder workshops, online community surveys and hours of research to define a strategy. We completed an audit of the existing wayfinding and designed custom signage solutions based upon our research findings. <img width="4032" height="2679" width_o="4032" height_o="2679" data-src="https://freight.cargo.site/t/original/i/d95ddfc84503301a9fd69b5ea9c08482e2cf157d226b8460b86f8f255c4c4a4d/Revelstoke_gendesign_observations-copy.jpg" data-mid="93379725" border="0" src="https://freight.cargo.site/w/1000/i/d95ddfc84503301a9fd69b5ea9c08482e2cf157d226b8460b86f8f255c4c4a4d/Revelstoke_gendesign_observations-copy.jpg" /><img width="4032" height="2679" width_o="4032" height_o="2679" data-src="https://freight.cargo.site/t/original/i/51807f3d8f83beed86d41c94444bb9c388bfd1588271cfd4ab575f441ecd527e/Revelstoke_gendesign_zoning.jpg" data-mid="93379317" border="0" src="https://freight.cargo.site/w/1000/i/51807f3d8f83beed86d41c94444bb9c388bfd1588271cfd4ab575f441ecd527e/Revelstoke_gendesign_zoning.jpg" /> <img width="4032" height="2679" width_o="4032" height_o="2679" data-src="https://freight.cargo.site/t/original/i/bd5f456cae9b38f95ed296485850c07197b9267364023a642534481c082d1f88/Revelstoke_gendesign_audit3.jpg" data-mid="93378804" border="0" src="https://freight.cargo.site/w/1000/i/bd5f456cae9b38f95ed296485850c07197b9267364023a642534481c082d1f88/Revelstoke_gendesign_audit3.jpg" /><img width="4032" height="2679" width_o="4032" height_o="2679" data-src="https://freight.cargo.site/t/original/i/5b883c85f830c1b5558cbe5ca84501e12855076676043a26fb86a78c6a2852fd/Revelstoke_gendesign_materials2.jpg" data-mid="93379099" border="0" src="https://freight.cargo.site/w/1000/i/5b883c85f830c1b5558cbe5ca84501e12855076676043a26fb86a78c6a2852fd/Revelstoke_gendesign_materials2.jpg" /> <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/9e3f03e3ca3c8efab52843c56c8e2240caf6905c059f75649d380fdb63843884/Revelstoke_gendesign_concepts1.jpg" data-mid="93376648" border="0" src="https://freight.cargo.site/w/1000/i/9e3f03e3ca3c8efab52843c56c8e2240caf6905c059f75649d380fdb63843884/Revelstoke_gendesign_concepts1.jpg" /><img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/41177ec47c615a6c19de3ee97ffb16418f9d536a4a9ec0cf19525a0c2baaaa70/Revelstoke_gendesign_concepts2.jpg" data-mid="93376649" border="0" src="https://freight.cargo.site/w/1000/i/41177ec47c615a6c19de3ee97ffb16418f9d536a4a9ec0cf19525a0c2baaaa70/Revelstoke_gendesign_concepts2.jpg" /> The park signage has been installed and the rest of the city-wide program is slated to be complete over the next few years. <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/a7e13bc0b98655cfaec350026a4807cc5f1b711754209e03b0abc00775cf1a35/20201105_074937.jpg" data-mid="93377162" border="0" src="https://freight.cargo.site/w/1000/i/a7e13bc0b98655cfaec350026a4807cc5f1b711754209e03b0abc00775cf1a35/20201105_074937.jpg" /><img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/98748f77ba4247235f359fa7cc358c98bf096c7593acda2d1eab5535f01371be/20201105_075637.jpg" data-mid="93377185" border="0" src="https://freight.cargo.site/w/1000/i/98748f77ba4247235f359fa7cc358c98bf096c7593acda2d1eab5535f01371be/20201105_075637.jpg" /> <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/168a0f3675703386fe5e0de57e34572cdb087f6641f0521b787208ba79030c8e/20201105_080328.jpg" data-mid="93373705" border="0" src="https://freight.cargo.site/w/1000/i/168a0f3675703386fe5e0de57e34572cdb087f6641f0521b787208ba79030c8e/20201105_080328.jpg" /> <img width="4032" height="1960" width_o="4032" height_o="1960" data-src="https://freight.cargo.site/t/original/i/7e3ef5cf4e8ecd52967f516db54d54fe343e237636dbbc90f4c230a5fe8371d9/20201105_074153.jpg" data-mid="93373702" border="0" src="https://freight.cargo.site/w/1000/i/7e3ef5cf4e8ecd52967f516db54d54fe343e237636dbbc90f4c230a5fe8371d9/20201105_074153.jpg" /> This project was completed while working with Cygnus. https://gendesign.co/Ministry-Office-Graphics Mon, 28 Dec 2020 21:46:57 +0000 Genevieve Tyack Design https://gendesign.co/Ministry-Office-Graphics Government Ministry Office GraphicsVancouver, Canada In collaboration with the Leading Workplace Strategies initiative, I designed a unique environmental design solution for the Ministry of Children and Family Development’s new office. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f4913d390610b63c6db1d8c2b3ff2a49b8eaeb09d674816305945f1f673bd29e/20200616_095525.jpg" data-mid="93310052" border="0" src="https://freight.cargo.site/w/1000/i/f4913d390610b63c6db1d8c2b3ff2a49b8eaeb09d674816305945f1f673bd29e/20200616_095525.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/51a6eab0bb50026c13d4166defd104d6e59f0631959f12f1d99c09d65fd42f89/20200616_095502.jpg" data-mid="93310058" border="0" src="https://freight.cargo.site/w/1000/i/51a6eab0bb50026c13d4166defd104d6e59f0631959f12f1d99c09d65fd42f89/20200616_095502.jpg" /> Through a double exposure technique, I created a series of environmental graphics that communicate a rich natural look that exudes feelings of hope. The space was divided into four graphic zones; water, trees, mountains and wildflowers. &nbsp; <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d9ffdd0a03dfb0c91d66b441c78ebfd9f8bfb179de70fc71a64d49deefa59ccd/20200616_095203.jpg" data-mid="93310007" border="0" src="https://freight.cargo.site/w/1000/i/d9ffdd0a03dfb0c91d66b441c78ebfd9f8bfb179de70fc71a64d49deefa59ccd/20200616_095203.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b26582aa382914d277588701c7aa637eda4f3ed2dbf888b1710e181822cc7599/20200616_093850.jpg" data-mid="93309998" border="0" src="https://freight.cargo.site/w/1000/i/b26582aa382914d277588701c7aa637eda4f3ed2dbf888b1710e181822cc7599/20200616_093850.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/663cc1ddb70b446b6282d8c89a73ea5ff07c3470a79f50cccc2581b3bd1f859f/20200616_095947.jpg" data-mid="93310060" border="0" src="https://freight.cargo.site/w/1000/i/663cc1ddb70b446b6282d8c89a73ea5ff07c3470a79f50cccc2581b3bd1f859f/20200616_095947.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/009ed5b8e2c8dc99925902362fa612fcab4c56558c09d1ff55c147dd0ceab17c/20200616_093300.jpg" data-mid="93309974" border="0" src="https://freight.cargo.site/w/1000/i/009ed5b8e2c8dc99925902362fa612fcab4c56558c09d1ff55c147dd0ceab17c/20200616_093300.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/057bc130edc1eba4df599c0b2e7b517c9583214eaf1bb0d28f091556428f4b91/20200616_094731.jpg" data-mid="93310006" border="0" src="https://freight.cargo.site/w/1000/i/057bc130edc1eba4df599c0b2e7b517c9583214eaf1bb0d28f091556428f4b91/20200616_094731.jpg" /> The space includes both public serving areas and private ministry staff areas. The graphics provide inspiration and also privacy where necessary. <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/53a6b48823cd60bcae0a0c95d5af9de403b6ee94c7d36cc8131ebdcbcd0b2d46/20200616_100355.jpg" data-mid="93310062" border="0" src="https://freight.cargo.site/w/1000/i/53a6b48823cd60bcae0a0c95d5af9de403b6ee94c7d36cc8131ebdcbcd0b2d46/20200616_100355.jpg" /> I also developed a signage package for room identification, writable wall identification, First Nations land acknowledgements and recycling signage&nbsp; <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b5971a3d4ac5917b23ebccf53d0517981c175c362aa5f96bf430a6d2a647aec6/20200616_100404.jpg" data-mid="93310063" border="0" src="https://freight.cargo.site/w/1000/i/b5971a3d4ac5917b23ebccf53d0517981c175c362aa5f96bf430a6d2a647aec6/20200616_100404.jpg" /> This project was completed while working with Cygnus. https://gendesign.co/Alexion-Head-Office-Graphics Mon, 28 Dec 2020 21:46:58 +0000 Genevieve Tyack Design https://gendesign.co/Alexion-Head-Office-Graphics Alexion Head Office GraphicsZurich, Switzerland For the Swiss team at Alexion we designed bespoke playful graphics that are relevant to their role in finding cures for ultra rare diseases.&nbsp; <img width="4043" height="3029" width_o="4043" height_o="3029" data-src="https://freight.cargo.site/t/original/i/3d2b1485037ca122d183b6cc7174917c7abf2f29f804712b0dd5b0bfabdc0ac7/663-11-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382066" border="0" src="https://freight.cargo.site/w/1000/i/3d2b1485037ca122d183b6cc7174917c7abf2f29f804712b0dd5b0bfabdc0ac7/663-11-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /><img width="4043" height="3005" width_o="4043" height_o="3005" data-src="https://freight.cargo.site/t/original/i/35fdd0dc6fd8afa382e9c9160069084c1859f40a605fc7f3f9ac7e096514dfbb/663-07-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382065" border="0" src="https://freight.cargo.site/w/1000/i/35fdd0dc6fd8afa382e9c9160069084c1859f40a605fc7f3f9ac7e096514dfbb/663-07-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> The graphics package included a repeating pattern of DNA markers for the window graphics. Each of the four floors were assigned a feature colour that was used as an accent colour.&nbsp; <img width="4490" height="3335" width_o="4490" height_o="3335" data-src="https://freight.cargo.site/t/original/i/7840babe8c1c090dbaec38a8f4debc9ea781ec7a41b523d482f10516785df7fb/663-16-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382129" border="0" src="https://freight.cargo.site/w/1000/i/7840babe8c1c090dbaec38a8f4debc9ea781ec7a41b523d482f10516785df7fb/663-16-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> We ran a photography competition for staff to submit their local photography skills and we displayed them in a photo gallery wall along the main corridor. <img width="4043" height="3029" width_o="4043" height_o="3029" data-src="https://freight.cargo.site/t/original/i/582e229479df783e11ea0a5bf9222cc5685f1a723a7e3b76ea25596691997320/663-14-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382069" border="0" src="https://freight.cargo.site/w/1000/i/582e229479df783e11ea0a5bf9222cc5685f1a723a7e3b76ea25596691997320/663-14-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> <img width="3029" height="4043" width_o="3029" height_o="4043" data-src="https://freight.cargo.site/t/original/i/c7fe4d89e0f1a7b00f7d7908f9f6517f0dac04f050c73ba9b2ac681eeaf30b76/663-15-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="114527013" border="0" src="https://freight.cargo.site/w/1000/i/c7fe4d89e0f1a7b00f7d7908f9f6517f0dac04f050c73ba9b2ac681eeaf30b76/663-15-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> We also included a patient photo gallery wall in the reception area that could be updated as the patients grow older. We designed a wooden caffeine molecular signage in the break room and bespoke pictograms for the storage areas. <img width="4592" height="3064" width_o="4592" height_o="3064" data-src="https://freight.cargo.site/t/original/i/4a6b11a3b7c65f5c876b333a5d8cced045cfea29c13d2af1c4884da8887748a6/34jpeg.jpeg" data-mid="114526750" border="0" src="https://freight.cargo.site/w/1000/i/4a6b11a3b7c65f5c876b333a5d8cced045cfea29c13d2af1c4884da8887748a6/34jpeg.jpeg" /><img width="6643" height="2999" width_o="6643" height_o="2999" data-src="https://freight.cargo.site/t/original/i/d945ce7559d16d2656d75ebc1dbf2667327428a38dfb98af76d0249f317f676e/663-03-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="114527012" border="0" src="https://freight.cargo.site/w/1000/i/d945ce7559d16d2656d75ebc1dbf2667327428a38dfb98af76d0249f317f676e/663-03-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /><img width="6551" height="3017" width_o="6551" height_o="3017" data-src="https://freight.cargo.site/t/original/i/99367e3d068eebf9f620a046ed6151edc615dad5c33ef2635f65197931afad1f/663-04-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382063" border="0" src="https://freight.cargo.site/w/1000/i/99367e3d068eebf9f620a046ed6151edc615dad5c33ef2635f65197931afad1f/663-04-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /><img width="6129" height="2997" width_o="6129" height_o="2997" data-src="https://freight.cargo.site/t/original/i/b8e264cf47c7819eb6f0f130667ee264293373ab33405b90be8408c3c1cd1576/663-12-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" data-mid="93382067" border="0" src="https://freight.cargo.site/w/1000/i/b8e264cf47c7819eb6f0f130667ee264293373ab33405b90be8408c3c1cd1576/663-12-ALEXION-ZURICH-Photo-Credit-David-Churchill.jpg" /> The project was a hit with the staff and Perkins+Will were enlisted to refresh 14 other office locations worldwide. This project was completed while working for Perkins+Will.&nbsp; https://gendesign.co/BCO-Conference-Booklet Sat, 02 Jan 2021 23:29:48 +0000 Genevieve Tyack Design https://gendesign.co/BCO-Conference-Booklet BCO Chicago Conference BookletLondon, England Perkins+Will held an opening party for the British Council for Offices (BCO) at their annual conference in Chicago. I designed a pocket guide to the city that was handed out to each of the delegates. <img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/42a47aea4eac07951e31cec3ab7a16cffac853654577f712ccd7f49dc797e27a/BCO-Chicago-Booklet-01.jpg" data-mid="93713965" border="0" src="https://freight.cargo.site/w/1000/i/42a47aea4eac07951e31cec3ab7a16cffac853654577f712ccd7f49dc797e27a/BCO-Chicago-Booklet-01.jpg" /><img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/46594c37107db3c91b3a20b873885d010463b71919f9af809aeb6f47ca7ab03e/BCO-Chicago-Booklet-03.jpg" data-mid="93713967" border="0" src="https://freight.cargo.site/w/1000/i/46594c37107db3c91b3a20b873885d010463b71919f9af809aeb6f47ca7ab03e/BCO-Chicago-Booklet-03.jpg" /> The book features the design philosophies of the P+W Chicago leadership and also prominent local architecture that can be found within the city. <img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/e3dd35f7f1f12490669f59072d0fadda53b8f4becfba7b2827cc9904b55f4272/BCO-Chicago-Booklet-04.jpg" data-mid="93713968" border="0" src="https://freight.cargo.site/w/1000/i/e3dd35f7f1f12490669f59072d0fadda53b8f4becfba7b2827cc9904b55f4272/BCO-Chicago-Booklet-04.jpg" /> I designed a map of the downtown area to help delegates find their way around to places of interest including attractions, restaurants and live music venues. <img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/1aa9704408446cc816084010f3b51eaa43257b59af79bcded752de832f828035/BCO-Chicago-Booklet-07.jpg" data-mid="93713971" border="0" src="https://freight.cargo.site/w/1000/i/1aa9704408446cc816084010f3b51eaa43257b59af79bcded752de832f828035/BCO-Chicago-Booklet-07.jpg" /><img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/33c27d8905c899877e0fc542276344173d1b5a25ec299a140be3e26b05620cb4/BCO-Chicago-Booklet-08.jpg" data-mid="93713972" border="0" src="https://freight.cargo.site/w/1000/i/33c27d8905c899877e0fc542276344173d1b5a25ec299a140be3e26b05620cb4/BCO-Chicago-Booklet-08.jpg" /> <img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/cb661fd85c33db82b169479bed87316efa2cc7b65f11f6e84de9f8871aebece1/BCO-Chicago-Booklet-06.jpg" data-mid="93713970" border="0" src="https://freight.cargo.site/w/1000/i/cb661fd85c33db82b169479bed87316efa2cc7b65f11f6e84de9f8871aebece1/BCO-Chicago-Booklet-06.jpg" /><img width="4200" height="3150" width_o="4200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/6c6842f493d17e809e40513209480ad8f61d95a61524eccbd21ccaed0dcb522d/BCO-Chicago-Booklet-05.jpg" data-mid="93713969" border="0" src="https://freight.cargo.site/w/1000/i/6c6842f493d17e809e40513209480ad8f61d95a61524eccbd21ccaed0dcb522d/BCO-Chicago-Booklet-05.jpg" /> This project was completed while working for Perkins+Will https://gendesign.co/Bowens-Timber-Window-Graphic Sun, 03 Jan 2021 00:21:32 +0000 Genevieve Tyack Design https://gendesign.co/Bowens-Timber-Window-Graphic Bowens Timber Window GraphicMelbourne, Australia To complete the new head office fitout, Bowens Timber required a unique glass decal pattern to create privacy in the conference room from the reception area. <img width="2048" height="1447" width_o="2048" height_o="1447" data-src="https://freight.cargo.site/t/original/i/2f21c94f89a798129012c5acc22998cb3178644ca903cae7e19db37905b1ed43/GenevieveTyack_Bowens_o.jpg" data-mid="93719001" border="0" src="https://freight.cargo.site/w/1000/i/2f21c94f89a798129012c5acc22998cb3178644ca903cae7e19db37905b1ed43/GenevieveTyack_Bowens_o.jpg" /> The dimensions of the glass area were not defined prior to print and so I created a repeating pattern that would fit with length of glazing. The outcome is a subtle design feature that is cohesive with the rest of the office aesthetics. <img width="709" height="473" width_o="709" height_o="473" data-src="https://freight.cargo.site/t/original/i/d3a62773e03c6575d0615dcdf970e39ebb23e81cdaeb9aff1c1b2f10a8b3030f/GenevieveTyack_Bowens_2_o.jpg" data-mid="93718999" border="0" src="https://freight.cargo.site/w/709/i/d3a62773e03c6575d0615dcdf970e39ebb23e81cdaeb9aff1c1b2f10a8b3030f/GenevieveTyack_Bowens_2_o.jpg" /> <img width="1200" height="781" width_o="1200" height_o="781" data-src="https://freight.cargo.site/t/original/i/fe410589060c25d0f27f018252ec6781af7563380b4f6a3fb2ec991de193eb94/GenevieveTyack_Bowens_3_o.jpg" data-mid="93719000" border="0" src="https://freight.cargo.site/w/1000/i/fe410589060c25d0f27f018252ec6781af7563380b4f6a3fb2ec991de193eb94/GenevieveTyack_Bowens_3_o.jpg" /> This project was completed while working for CIP Creative. https://gendesign.co/DRW-Office-Graphic-Concepts Sun, 03 Jan 2021 00:38:34 +0000 Genevieve Tyack Design https://gendesign.co/DRW-Office-Graphic-Concepts DRW Office Graphic ConceptsLondon, England We were engaged to come up with some out of the box environmental graphic ideas for DRW's new office fit out in the Leadenhall building. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4313dd5bf56ce76dff7bb34b46f5d69c0a336c36ce3be28130e5a9a945aa354f/working-floor_reception_01_wallgraphic_concepts_opt3.jpg" data-mid="93720031" border="0" src="https://freight.cargo.site/w/1000/i/4313dd5bf56ce76dff7bb34b46f5d69c0a336c36ce3be28130e5a9a945aa354f/working-floor_reception_01_wallgraphic_concepts_opt3.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/50b8680576f3529a4ce02fe1de68d8424c0eb992cacb226d586c04100a42c651/working-floor_reception_01_wallgraphic_concepts_opt1.jpg" data-mid="93720030" border="0" src="https://freight.cargo.site/w/1000/i/50b8680576f3529a4ce02fe1de68d8424c0eb992cacb226d586c04100a42c651/working-floor_reception_01_wallgraphic_concepts_opt1.jpg" /> For the wall behind the reception desk I came up with a pressed concrete concepts using their three letter acronym. I also proposed a dimensional peg wall with connecting string to playfully represent financial markets that staff could interact with.&nbsp; &nbsp; <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6125f1cbe287987441d588d5533f085199936a7285b1c32e09b676de98bc95f9/working-floor_meeting-room_01_wallgraphic_concepts_opt2.jpg" data-mid="93720028" border="0" src="https://freight.cargo.site/w/1000/i/6125f1cbe287987441d588d5533f085199936a7285b1c32e09b676de98bc95f9/working-floor_meeting-room_01_wallgraphic_concepts_opt2.jpg" /> For the large client facing conference room I proposed a diecut screen that delicately floats away into negative space. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/529dcfb13ad8dfcc82aa9bd539c851bd19664dd482f2c64e3e0dfae4b90309ff/working-floor_corridor_01_wallgraphic_concepts_opt3.jpg" data-mid="93720027" border="0" src="https://freight.cargo.site/w/1000/i/529dcfb13ad8dfcc82aa9bd539c851bd19664dd482f2c64e3e0dfae4b90309ff/working-floor_corridor_01_wallgraphic_concepts_opt3.jpg" /> In the collaboration rooms for staff I designed a 3D auction paddle wall with bold graphics as a playful way to represent their business of buying and selling. This project was completed while working with Perkins+Will.